The Voyageurs Guiding Light

Our brand, Voyageurs, was chosen with the intention to help us continue to explore - to continue to be curious about food and our world around us.

Part of establishing our brand was to establish our “code of conduct," which we lovingly refer to as our Voyageurs Guiding Light. Just like Voyageurs may have used the North Star as guidance, Ben and I wrote our Guiding Light in September of 2019 when we started to bring on team members. It’s a way to communicate the things that the business and brand will always stand by.